https://zeynepatik.net Zeynep Atik Sun, 02 Aug 2026 13:28:19 +0000 https://zeynepatik.net en https://zeynepatik.net/Under-Armour-copy Sun, 02 Aug 2026 13:28:19 +0000 Zeynep Atik https://zeynepatik.net/Under-Armour-copy BERRY PARK A rooftop soccer venue in Williamsburg, rebranded for the 2026 World Cup. At the centre is a mascot with a soccer ball for a head, built to work at pin size and on a screen behind a match. Eight seasonal colorways let the identity shift through the year without losing its grip. <img width="1213" height="768" width_o="1213" height_o="768" data-src="https://freight.cargo.site/t/original/i/592c49c218f887f0bbaef67c088b285da568ef0c6fde8a4c097c3445cc22406c/Slide-4_3---43.png" data-mid="250902710" border="0" src="https://freight.cargo.site/w/1000/i/592c49c218f887f0bbaef67c088b285da568ef0c6fde8a4c097c3445cc22406c/Slide-4_3---43.png" /> <img width="1213" height="768" width_o="1213" height_o="768" data-src="https://freight.cargo.site/t/original/i/be29daeaedc8bb1794fca1e174ac11500152961425fcaf023b46126658bde37e/COLOR_PALETTE_1213x768.gif" data-mid="250902712" border="0" src="https://freight.cargo.site/w/1000/i/be29daeaedc8bb1794fca1e174ac11500152961425fcaf023b46126658bde37e/COLOR_PALETTE_1213x768.gif" /> <img width="1213" height="768" width_o="1213" height_o="768" data-src="https://freight.cargo.site/t/original/i/383ad404da303f43f9f809b3e368a3676bdb278a4a57d072dc99ce06c133ad2a/Slide-4_3---45.png" data-mid="250902711" border="0" src="https://freight.cargo.site/w/1000/i/383ad404da303f43f9f809b3e368a3676bdb278a4a57d072dc99ce06c133ad2a/Slide-4_3---45.png" /> https://zeynepatik.net/GENERATED-NOSTALGIA Mon, 02 Feb 2026 11:27:17 +0000 Zeynep Atik https://zeynepatik.net/GENERATED-NOSTALGIA GENERATED NOSTALGIA An experimental short film exploring AI as a tool for memory, perception, and image-making. Blending generated visuals with cinematic language, the film questions authorship, nostalgia, and how meaning shifts when machines participate in creation. Film made with Midjourney. https://zeynepatik.net/TOUCHDESIGNER-EXPERIMENT Mon, 02 Feb 2026 11:53:46 +0000 Zeynep Atik https://zeynepatik.net/TOUCHDESIGNER-EXPERIMENT TOUCHDESIGNER EXPERIMENT An experimental hand-tracking study created using TouchDesigner. The process revealed a range of generative, painterly textures, which were later compiled into a small publication. Produced for Algorithmic Gaze at Elisava. https://zeynepatik.net/TEMPLE-ST-CLAIR Mon, 02 Oct 2023 18:45:18 +0000 Zeynep Atik https://zeynepatik.net/TEMPLE-ST-CLAIR TEMPLE ST CLAIR A multidisciplinary collaboration with Temple St. Clair focused on translating the brand’s timeless elegance across print and digital channels. The work included holiday campaign design, full-page magazine advertisements, printed collateral, and digital assets. Each piece was crafted to support storytelling and seasonal narratives while maintaining a refined and cohesive visual identity. <img width="1820" height="1152" width_o="1820" height_o="1152" data-src="https://freight.cargo.site/t/original/i/a27e1d2f3f603702268943a78ab6d43f1b391eae887cad6e1fb83ddee470b4eb/ezgif.com-animated-gif-maker-11.gif" data-mid="229525225" border="0" src="https://freight.cargo.site/w/1000/i/a27e1d2f3f603702268943a78ab6d43f1b391eae887cad6e1fb83ddee470b4eb/ezgif.com-animated-gif-maker-11.gif" /> <img width="1820" height="1152" width_o="1820" height_o="1152" data-src="https://freight.cargo.site/t/original/i/8c4a9af8b8f7b5f10d14c15b862ae5e3871a680496d64ee842e503a59f7dfa45/Slide-4_3---38.jpg" data-mid="229528296" border="0" src="https://freight.cargo.site/w/1000/i/8c4a9af8b8f7b5f10d14c15b862ae5e3871a680496d64ee842e503a59f7dfa45/Slide-4_3---38.jpg" /> <img width="1820" height="1152" width_o="1820" height_o="1152" data-src="https://freight.cargo.site/t/original/i/7fdffab42e7cdb034d7e4429cd0b29b498e86e5b73a3e29aa95a718794d05693/Slide-4_3---39.jpg" data-mid="229528295" border="0" src="https://freight.cargo.site/w/1000/i/7fdffab42e7cdb034d7e4429cd0b29b498e86e5b73a3e29aa95a718794d05693/Slide-4_3---39.jpg" /> <img width="1820" height="1152" width_o="1820" height_o="1152" data-src="https://freight.cargo.site/t/original/i/60f1ec06f078b676bb67ab3dc51d4ef0e62c1d5eed654ac07d194390839dc45e/Slide-4_3---41.jpg" data-mid="229528293" border="0" src="https://freight.cargo.site/w/1000/i/60f1ec06f078b676bb67ab3dc51d4ef0e62c1d5eed654ac07d194390839dc45e/Slide-4_3---41.jpg" /> <img width="1820" height="1152" width_o="1820" height_o="1152" data-src="https://freight.cargo.site/t/original/i/67a2c9ceed0f5664a993edc6ec5723aa77afee25f3a06fff2de3f435becb4db3/Slide-4_3---40.jpg" data-mid="229528294" border="0" src="https://freight.cargo.site/w/1000/i/67a2c9ceed0f5664a993edc6ec5723aa77afee25f3a06fff2de3f435becb4db3/Slide-4_3---40.jpg" /> https://zeynepatik.net/INVISIBLE-ARCHIVE Thu, 06 Nov 2025 15:59:07 +0000 Zeynep Atik https://zeynepatik.net/INVISIBLE-ARCHIVE INVISIBLE ARCHIVE This book was designed to record my thoughts and emotions during my daily walks. Through this process, I became more aware of my associative patterns and emotional responses. Over time, an underlying theme emerged: a reflection on nostalgia and the overlapping experiences of the two cities I live in, Istanbul and New York. <img width="1920" height="1216" width_o="1920" height_o="1216" data-src="https://freight.cargo.site/t/original/i/87d71dd4fafd0f27bd1c2ebae8b6f14809ab8cbec51cb2d95e41f54cf5939305/ezgif.com-animated-gif-maker-27.gif" data-mid="240336348" border="0" src="https://freight.cargo.site/w/1000/i/87d71dd4fafd0f27bd1c2ebae8b6f14809ab8cbec51cb2d95e41f54cf5939305/ezgif.com-animated-gif-maker-27.gif" /> https://zeynepatik.net/ELYANNA-COACHELLA-COMMISSION Sun, 08 May 2022 17:46:37 +0000 Zeynep Atik https://zeynepatik.net/ELYANNA-COACHELLA-COMMISSION ELYANNA @ COACHELLA (COMMISSION) Type design &amp; animation made for Elyanna’s Coachella performance in 2023, in collaboration with Zeid Jaouni. <img width="1213" height="768" width_o="1213" height_o="768" data-src="https://freight.cargo.site/t/original/i/576dda72ea35e24e628d2267bd7aef2533e1ecfe28bb1e2304db5a3de284f97a/Coachella.jpg" data-mid="192341321" border="0" src="https://freight.cargo.site/w/1000/i/576dda72ea35e24e628d2267bd7aef2533e1ecfe28bb1e2304db5a3de284f97a/Coachella.jpg" /> <img width="704" height="446" width_o="704" height_o="446" data-src="https://freight.cargo.site/t/original/i/25ee6fe490cc5ed261bc9630fda7c503f606c9ace88c343f2cc1d4e7a5264b93/Type.gif" data-mid="192341410" border="0" src="https://freight.cargo.site/w/704/i/25ee6fe490cc5ed261bc9630fda7c503f606c9ace88c343f2cc1d4e7a5264b93/Type.gif" /> <img width="1213" height="768" width_o="1213" height_o="768" data-src="https://freight.cargo.site/t/original/i/c8ba7a58524b127dad885f61237dd4b8ba303e72a731361550be33e62c759682/Coachella_.jpg" data-mid="192341322" border="0" src="https://freight.cargo.site/w/1000/i/c8ba7a58524b127dad885f61237dd4b8ba303e72a731361550be33e62c759682/Coachella_.jpg" /> https://zeynepatik.net/LARKSPUR-HAWK-BOOK-DESIGN Thu, 10 Apr 2025 15:57:11 +0000 Zeynep Atik https://zeynepatik.net/LARKSPUR-HAWK-BOOK-DESIGN LARKSPUR &amp; HAWK, BOOK DESIGN&nbsp; A romantic visual story crafted for Larkspur &amp; Hawk, drawing inspiration from 18th-century portraiture and domestic interiors.&nbsp; "A Nod to the Past" captures the brand’s ethos through an editorial that blends historical silhouettes, soft lighting, and tactile design elements. From art direction to layout, the project evokes a sense of intimacy and timeless elegance. <img width="1820" height="1152" width_o="1820" height_o="1152" data-src="https://freight.cargo.site/t/original/i/8cc62fb90ac74036a5aa20d984bf8ffa1df32571d87e887bb4fbb3e78d20e74f/ezgif.com-animated-gif-maker-14.gif" data-mid="229608180" border="0" src="https://freight.cargo.site/w/1000/i/8cc62fb90ac74036a5aa20d984bf8ffa1df32571d87e887bb4fbb3e78d20e74f/ezgif.com-animated-gif-maker-14.gif" /> https://zeynepatik.net/TALES-OF-IMMIGRANTS Sun, 01 Oct 2023 20:09:51 +0000 Zeynep Atik https://zeynepatik.net/TALES-OF-IMMIGRANTS TALES OF IMMIGRANTS Tales of Immigrants is a transmedia project exploring the outcomes of immigration in NYC. The project is a coalescence of a photo essay, interview and a website. <img width="1213" height="768" width_o="1213" height_o="768" data-src="https://freight.cargo.site/t/original/i/394bc33121aa38b0bf5ab8dbe31d7ed501847fe979bf4a04847e0c845d91aa23/Slide-4_3---19.jpg" data-mid="192391568" border="0" src="https://freight.cargo.site/w/1000/i/394bc33121aa38b0bf5ab8dbe31d7ed501847fe979bf4a04847e0c845d91aa23/Slide-4_3---19.jpg" /> <img width="1213" height="768" width_o="1213" height_o="768" data-src="https://freight.cargo.site/t/original/i/fc33d7c05c46011e79cdbf26ae27ee08bd5d25e65db093dd3ed6ddd10ee1d311/Slide-4_3---9.jpg" data-mid="192391569" border="0" src="https://freight.cargo.site/w/1000/i/fc33d7c05c46011e79cdbf26ae27ee08bd5d25e65db093dd3ed6ddd10ee1d311/Slide-4_3---9.jpg" /> https://zeynepatik.net/Multi Mon, 02 Oct 2023 17:37:30 +0000 Zeynep Atik https://zeynepatik.net/Multi MULTI In our fast-paced world, I often think of an anecdote from the early 1950s: "Everything's copacetic," meaning everything is perfect. Was everything perfect?We are deeply dependent on technology, yet we rarely acknowledge its impact on our creative output and human behavior. I created visual studies and wrote reflections on alternatives for designing more tangible experiences with conscious selection. This was a thesis project for Parsons School of Design. <img width="1213" height="768" width_o="1213" height_o="768" data-src="https://freight.cargo.site/t/original/i/c1f219bb7faa2e25edab7f944b7fa5d74aa03008a7b62d8c07af2f7d075dcf21/multi_1.jpg" data-mid="192484406" border="0" src="https://freight.cargo.site/w/1000/i/c1f219bb7faa2e25edab7f944b7fa5d74aa03008a7b62d8c07af2f7d075dcf21/multi_1.jpg" /> <img width="1213" height="768" width_o="1213" height_o="768" data-src="https://freight.cargo.site/t/original/i/8aa23ccf403b887ba54f1d350ded4739934ab50129fbaa3d772cc9fe816c26ac/Multi_2.gif" data-mid="192484405" border="0" src="https://freight.cargo.site/w/1000/i/8aa23ccf403b887ba54f1d350ded4739934ab50129fbaa3d772cc9fe816c26ac/Multi_2.gif" /> https://zeynepatik.net/BOOK-DESIGN-TEMPLE-ST-CLAIR Tue, 03 Dec 2024 17:05:05 +0000 Zeynep Atik https://zeynepatik.net/BOOK-DESIGN-TEMPLE-ST-CLAIR BOOK DESIGN, TEMPLE ST CLAIR Lookbook created for Temple St. Clair’s Spring 2023 Campaign, with photography by René Cervantes. <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/7f12d1759f15df37e82dafd33a32984fb22c60033d454b72bc0c2c1a1e05bfd4/ezgif.com-gif-maker-1.gif" data-mid="222824133" border="0" src="https://freight.cargo.site/w/1000/i/7f12d1759f15df37e82dafd33a32984fb22c60033d454b72bc0c2c1a1e05bfd4/ezgif.com-gif-maker-1.gif" />